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2nd Digital Pharma China

2nd Digital Pharma China

时间:2014-07-17 08:00:00 至 2014-07-18 18:00:00结束
地点:上海 上海万豪酒店城市中心 黄浦区西藏中路555号

发布时间:2014-10-26 23:29:20

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推荐参加: 第三届中美医疗信息化发展高峰论坛 暨2016 HIMSS大中华区年会 (时间:2016-12-16 地点:广州 广州白云国际会议中心)

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There has been an increase in the inherent risks involved with marketing and engaging with physicians in China, with various high profile incidents. Digital is becoming the major tool with which to overcome the risks involved and optimize marketing/sales. The 2nd Annual edition of Digital Pharma China will focus on many aspects of digital innovation, including four major themes: measurement, compliance, engagement, and integration. We look forward to welcoming you to learn and network with your peers at the leading digital pharma marketing conference in China.

Agenda Day 1 | Thursday July 17, 2014
7:45AM Registration & Morning Coffee
8:30AM Opening Remarks from the Chair
8:40AM International Case Study
Leveraging the Innovations Utilized within Consumer Marketing and Developing a Campaign Plan of Action for Digital in China Pharmaceuticals
 
Sameer Desai, Head of Consumer Healthcare - Asia, Latin America, Middle East & Africa,MUNDIPHARMA
9:10AM Dedicated Session Specific Q&A
9:20AM Integrating CLM with SFE
 
Why sales force effectiveness (SFE) system is not working in China today?
How to close the loop of sales force, marketing and medical?
What critical business intelligence (BI) has to be flowing within the loop?
Who are the key stakeholders of close loop marketing (CLM)?
How to integrate CLM execution to really improve SFE?
 
Tony Zhang, Managing Partner, BIZPRO INTERNATIONAL
9:50AM Dedicated Session Specific Q&A
10:00AM Morning Coffee
10:30AM Case Study
Sales Force Excellence: Go Beyond Traditional SFE
 
China pharmaceutical SFE chronicles
2013: the crossroads
SFE vs. SFE: excellence vs. effectiveness
3P: platform, process and people
 
Meilin Li, Head of Commerical Operations Excellence, ABBOTT EPD CHINA
11:00AM Dedicated Session Specific Q&A
11:10AM International Case Study
The New World of Digital Releases, aka "What Happens after we Buy the Tablets?"
 
New communication platforms are transforming marketing and corporate communications, creating new digital capability needs across the organization. We'll discuss these key questions:
 
What are the digital capability priorities?
How do we accelerate our learning curve to deliver more effective digital capability sooner?
Who needs to be engaged and how do we engage?
How can potential derailers be identified and solved proactively?
What are some ways to engage the C-Suite for support?
How to manage rising and sometimes unrealistic expectations?
When do we sleep?
 
Julie Collins, Director, Global Digital Marketing, ALCON LABORATORIES (A NOVARTIS COMPANY)
11:40AM Dedicated Session Specific Q&A
11:50AM Session Title TBC
 
Harry Wang, General Manager, INVENTIV HEALTH (CHINA)
12:20PM Dedicated Session Specific Q&A
12:30PM Networking Luncheon
1:30PM eHealth @Bayer Pharma AG: a Case Study for China Review
 
Establishing mobile and electronic governance that drives innovation
Implementing eHealth through corporate open innovation and marketing excellence programs
Lessons learned and 'leveragability' to China
 
Christian Schulze, Senior Global Consumer Digital Marketing, BAYER PHARMA AG
2:00PM Dedicated Session Specific Q&A
2:10PM Meeting Customer Needs with Smartphone Apps - A case study from Australia
 
With 47% smartphone penetration in China*, smartphone application are becoming an important added value offering for Pharmaceutical companies. Hear from Sanofi Australia's Andrew Moore on recent healthcare apps that they have launched in Australia, the challenges they faced and innovative techniques used in promotion. 
 
Find the opportunity of unmet needs
Integrate smartphone app into your marketing mix
Apply innovative techniques to promote your App
 
Andrew Moore, Head of Multi-Channel Marketing - Pharma Operations, SANOFI AUSTRALIA
2:40PM Dedicated Session Specific Q&A
2:50PM Afternoon Networking Break
3:30PM "Play by the Rules" - Xian Janssen Digital Playbook Sharing
 
On-line compliance constraints and risk in China RX business
Xian Janssen digital working process
Xian Janssen digital council team and RACI (roles and responsibilities)
Digital playbooks and SOPs sharing
 
Yu Xinzhong, Associate Director, Multi-Channel Communications, Lead Xian Janssen Digital Council, XIAN JANSSEN
4:00PM Dedicated Session Specific Q&A
4:10PM Digital Marketing Experiences and Lessons Learned from Eli Lilly China
 
Jue Wang, Associate Brand Director, ELI LILLY
4:40PM Dedicated Session Specific Q&A
4:50PM Close of Day One
       
       
Agenda Day 2 | Friday July 18, 2014
7:45AM Registration & Morning Coffee
8:30AM Opening Remarks from the Chair
8:40AM How Does New Media Change the Healthcare Service Ecology?
 
Changing healthcare service ecology in a social medial environment
Role of professional online/mobile healthcare media in the ecology
Case study of CN Healthcare Media
 
Hong Zhao, CEO & Founder, CN HEALTHCARE
9:10AM Dedicated Session Specific Q&A
9:20AM Online Clinical Case Study: When Old Dog Meets New Tricks
 
What is good content for doctors?
Why online clinical case study is so "good"?
Online clinical case study + online comments + online quiz = ?
What can we expect from future online clinical case study?
 
Stanley Li, Founder, DXY.CN
9:50AM Dedicated Session Specific Q&A
10:00AM Morning Coffee & Networking Break
10:30AM International Case Study Optimizing Launch Success in a Dynamic Environment: Tips and Tricks
 
Core framework to consider for optimizing launch success
Do's and don'ts
Regional learning's
Changing access environment
Case studies
 
Erin Federman, Sr. Manager, Global Marketing & Commercial Development, XELJANZ RA, PFIZER, INC.
11:00AM Dedicated Session Specific Q&A
11:10AM Digital Marketing, SFE and CLM - Optimizing Your Strategy and Catering to Your Customer Base
 
Spencer Yu, Senior Manager, Multi-Channel and CLM, DRCOM
11:40AM Dedicated Session Specific Q&A
11:50AM "Being Customer Centric in Pharma" - Are we Ready, Are Our Customers Ready and Opportunities
 
Delivering customer centric capabilities: the challenges and opportunities
Ensuring your customers are ready for innovation
How to shape core country capabilities
 
Multi-channel marketing
Physician programs
Patient programs
Profiling international regions outside of Europe
 
Nitin Kapoor, Director, Commercial Capabilities & Global Lead - New Commercial Model, ASTRAZENECA
12:20PM Dedicated Session Specific Q&A
12:30PM Networking Luncheon
1:30PM Case Study
Revolutionize your Rx commercialization in China with a Digital Mindset
 
The digital wave is shaping the ecological system of Rx commercialization in China
Why current digital projects are not sustainable in Rx, including cases
What we need to do differently to embed Digital mindset in sales & marketing of Rx business
 
Roger Liu, Head of Growth Strategy, GLAXOSMITHKLINE, CHINA
2:00PM Dedicated Session Specific Q&A
2:10PM The Importance of Search During the Early Development of your HCP Multi-Channel Marketing Strategy, Learning's from Australian Doctor's Online Behavior and Similarities to Chinese Doctors
 
Similarities of doctors online behavior in Australia and China
Influence of online information to change HCP prescribing behavior
Research into how doctors search for information
The importance of your search strategy to increase the effectiveness of your multi-channel programs with HCP's
Thinking of search first and not at the end of your communication strategy
Search is the doctor's new stethoscope
 
Stan Bilinski, Multi-Channel Marketing Lead, Australia/NZ, PFIZER
2:40PM Dedicated Session Specific Q&A
2:50PM Afternoon Networking Break
3:30PM How to Grasp Wexin's Opportunity: Media Changes and it's Challenge to Pharmaceutical Companies' Marketing Communications
 
Trend and Direction: Social media and it's shock to the media industry in China
Wexin's challenge to pharmaceutical companies' marketing communication strategy
Content is king: the new model of marketing communication and case studies
 
Qirui Chen, Founder and Chief Editor, Medical Community, YXJ
4:00PM Dedicated Session Specific Q&A
4:10PM Closing Comments from the Chair
4:15PM Close of Conference

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