2nd Digital Pharma China 已截止报名
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会议时间： 2014-07-17 08:00至 2014-07-18 18:00结束

会议地点：上海上海城市中心万豪酒店黄浦区西藏中路555号周边酒店预订

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There has been an increase in the inherent risks involved with marketing and engaging with physicians in China, with various high profile incidents. Digital is becoming the major tool with which to overcome the risks involved and optimize marketing/sales. The 2nd Annual edition of Digital Pharma China will focus on many aspects of digital innovation, including four major themes: measurement, compliance, engagement, and integration. We look forward to welcoming you to learn and network with your peers at the leading digital pharma marketing conference in China.

Agenda Day 1 \| Thursday July 17, 2014
7:45AM		Registration & Morning Coffee
8:30AM		Opening Remarks from the Chair
8:40AM		International Case Study
		Leveraging the Innovations Utilized within Consumer Marketing and Developing a Campaign Plan of Action for Digital in China Pharmaceuticals

		Sameer Desai, Head of Consumer Healthcare - Asia, Latin America, Middle East & Africa,MUNDIPHARMA
9:10AM		Dedicated Session Specific Q&A
9:20AM		Integrating CLM with SFE

		Why sales force effectiveness (SFE) system is not working in China today?
		How to close the loop of sales force, marketing and medical?
		What critical business intelligence (BI) has to be flowing within the loop?
		Who are the key stakeholders of close loop marketing (CLM)?
		How to integrate CLM execution to really improve SFE?

		Tony Zhang, Managing Partner, BIZPRO INTERNATIONAL
9:50AM		Dedicated Session Specific Q&A
10:00AM		Morning Coffee
10:30AM		Case Study
		Sales Force Excellence: Go Beyond Traditional SFE

		China pharmaceutical SFE chronicles
		2013: the crossroads
		SFE vs. SFE: excellence vs. effectiveness
		3P: platform, process and people

		Meilin Li, Head of Commerical Operations Excellence, ABBOTT EPD CHINA
11:00AM		Dedicated Session Specific Q&A
11:10AM		International Case Study
		The New World of Digital Releases, aka "What Happens after we Buy the Tablets?"

		New communication platforms are transforming marketing and corporate communications, creating new digital capability needs across the organization. We'll discuss these key questions:

		What are the digital capability priorities?
		How do we accelerate our learning curve to deliver more effective digital capability sooner?
		Who needs to be engaged and how do we engage?
		How can potential derailers be identified and solved proactively?
		What are some ways to engage the C-Suite for support?
		How to manage rising and sometimes unrealistic expectations?
		When do we sleep?

		Julie Collins, Director, Global Digital Marketing, ALCON LABORATORIES (A NOVARTIS COMPANY)
11:40AM		Dedicated Session Specific Q&A
11:50AM		Session Title TBC

		Harry Wang, General Manager, INVENTIV HEALTH (CHINA)
12:20PM		Dedicated Session Specific Q&A
12:30PM		Networking Luncheon
1:30PM		eHealth @Bayer Pharma AG: a Case Study for China Review

		Establishing mobile and electronic governance that drives innovation
		Implementing eHealth through corporate open innovation and marketing excellence programs
		Lessons learned and 'leveragability' to China

		Christian Schulze, Senior Global Consumer Digital Marketing, BAYER PHARMA AG
2:00PM		Dedicated Session Specific Q&A
2:10PM		Meeting Customer Needs with Smartphone Apps - A case study from Australia

		With 47% smartphone penetration in China*, smartphone application are becoming an important added value offering for Pharmaceutical companies. Hear from Sanofi Australia's Andrew Moore on recent healthcare apps that they have launched in Australia, the challenges they faced and innovative techniques used in promotion.

		Find the opportunity of unmet needs
		Integrate smartphone app into your marketing mix
		Apply innovative techniques to promote your App

		Andrew Moore, Head of Multi-Channel Marketing - Pharma Operations, SANOFI AUSTRALIA
2:40PM		Dedicated Session Specific Q&A
2:50PM		Afternoon Networking Break
3:30PM		"Play by the Rules" - Xian Janssen Digital Playbook Sharing

		On-line compliance constraints and risk in China RX business
		Xian Janssen digital working process
		Xian Janssen digital council team and RACI (roles and responsibilities)
		Digital playbooks and SOPs sharing

		Yu Xinzhong, Associate Director, Multi-Channel Communications, Lead Xian Janssen Digital Council, XIAN JANSSEN
4:00PM		Dedicated Session Specific Q&A
4:10PM		Digital Marketing Experiences and Lessons Learned from Eli Lilly China

		Jue Wang, Associate Brand Director, ELI LILLY
4:40PM		Dedicated Session Specific Q&A
4:50PM		Close of Day One


Agenda Day 2 \| Friday July 18, 2014
7:45AM		Registration & Morning Coffee
8:30AM		Opening Remarks from the Chair
8:40AM		How Does New Media Change the Healthcare Service Ecology?

		Changing healthcare service ecology in a social medial environment
		Role of professional online/mobile healthcare media in the ecology
		Case study of CN Healthcare Media

		Hong Zhao, CEO & Founder, CN HEALTHCARE
9:10AM		Dedicated Session Specific Q&A
9:20AM		Online Clinical Case Study: When Old Dog Meets New Tricks

		What is good content for doctors?
		Why online clinical case study is so "good"?
		Online clinical case study + online comments + online quiz = ?
		What can we expect from future online clinical case study?

		Stanley Li, Founder, DXY.CN
9:50AM		Dedicated Session Specific Q&A
10:00AM		Morning Coffee & Networking Break
10:30AM		International Case Study Optimizing Launch Success in a Dynamic Environment: Tips and Tricks

		Core framework to consider for optimizing launch success
		Do's and don'ts
		Regional learning's
		Changing access environment
		Case studies

		Erin Federman, Sr. Manager, Global Marketing & Commercial Development, XELJANZ RA, PFIZER, INC.
11:00AM		Dedicated Session Specific Q&A
11:10AM		Digital Marketing, SFE and CLM - Optimizing Your Strategy and Catering to Your Customer Base

		Spencer Yu, Senior Manager, Multi-Channel and CLM, DRCOM
11:40AM		Dedicated Session Specific Q&A
11:50AM		"Being Customer Centric in Pharma" - Are we Ready, Are Our Customers Ready and Opportunities

		Delivering customer centric capabilities: the challenges and opportunities
		Ensuring your customers are ready for innovation
		How to shape core country capabilities

		Multi-channel marketing
		Physician programs
		Patient programs
		Profiling international regions outside of Europe

		Nitin Kapoor, Director, Commercial Capabilities & Global Lead - New Commercial Model, ASTRAZENECA
12:20PM		Dedicated Session Specific Q&A
12:30PM		Networking Luncheon
1:30PM		Case Study
		Revolutionize your Rx commercialization in China with a Digital Mindset

		The digital wave is shaping the ecological system of Rx commercialization in China
		Why current digital projects are not sustainable in Rx, including cases
		What we need to do differently to embed Digital mindset in sales & marketing of Rx business

		Roger Liu, Head of Growth Strategy, GLAXOSMITHKLINE, CHINA
2:00PM		Dedicated Session Specific Q&A
2:10PM		The Importance of Search During the Early Development of your HCP Multi-Channel Marketing Strategy, Learning's from Australian Doctor's Online Behavior and Similarities to Chinese Doctors

		Similarities of doctors online behavior in Australia and China
		Influence of online information to change HCP prescribing behavior
		Research into how doctors search for information
		The importance of your search strategy to increase the effectiveness of your multi-channel programs with HCP's
		Thinking of search first and not at the end of your communication strategy
		Search is the doctor's new stethoscope

		Stan Bilinski, Multi-Channel Marketing Lead, Australia/NZ, PFIZER
2:40PM		Dedicated Session Specific Q&A
2:50PM		Afternoon Networking Break
3:30PM		How to Grasp Wexin's Opportunity: Media Changes and it's Challenge to Pharmaceutical Companies' Marketing Communications

		Trend and Direction: Social media and it's shock to the media industry in China
		Wexin's challenge to pharmaceutical companies' marketing communication strategy
		Content is king: the new model of marketing communication and case studies

		Qirui Chen, Founder and Chief Editor, Medical Community, YXJ
4:00PM		Dedicated Session Specific Q&A
4:10PM		Closing Comments from the Chair
4:15PM		Close of Conference