Cyril Drouin is the Chief eCommerce Officer for Greater China at Publicis Communications. He is based in the Shanghai office, but he travels extensively for business, lectures, and trainings. Cyril runs the Publicis Commerce practice in China. Cyril has more than 10 years eCommerce and Digital experience in China. Local and international companies came to rely on the eCommerce and digital marketing expertise Cyril used to create their successes in either optimizing or creating their digital & eCommerce presence in China. So far, over 100 retailers, brands, manufacturers, and small business have benefited from his expertise on the entire lifecycle of an eCommerce project. From its consulting and strategic phases to creative, marketing, media and monitoring performance. Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese, so his trainings are attended by trainees from all walks of life in Chinese business.