Urska Srsen is the Chief Creative Officer of Bellabeat, a Silicon Valley company that brings quantified-self technologies to prenatal care helping more than 10+ million pregnant women lead a healthier pregnancy. Urska is the main visionary behind Bellabeat’s products and overall branding strategy that has recently been recognised by Fast Company as one of the most innovative products of the year. Urska was one of the main speakers at Y Combinator Startup School, appeared on the ABC News, Fox News, WSJ, Forbes, Silicon Valley Business Journal and many others. After attending the Finnish Academy of Fine Arts and having multiple standalone exhibitions around the world by the age of 22, Urska founded Bellabeat after having volunteered in an organisation helping pregnant women in socially disadvantaged groups.