廖俊雄

Matt Liao, Marketing Vice President of Shangri-La Hotels and Resorts, has a marketing career spanning more than 20 years within the region, the majority gained in Mainland China. With deep experience in retail, commercial real estate, hospitality and destination marketing，he specializes in delivering integrated campaigns that encompass a heavy digital, activation and CRM component to drive customer engagement and brand loyalty. Having previously worked for Value Retail China, CapitalMalls Asia, Dairy Farm Group- Mannings China and Walmart China where millennials were also a key customer target, he understands what drives this customer segment to engage, share and shop. In his view creating Omni channel interactions and distinct experiences is what captures this audience. They want to be taken beyond their comfort zone to discover the new, unexplored and not widely understood. 活动家作为专业第三方嘉宾邀约平台，依托互联网公开数据为您提供嘉宾信息展示服务。若您发现嘉宾信息需要更新或移除，请发送邮件或联系客服。 我们专注于根据您的具体需求（包括演讲议题、会议日期及活动预算等），为您精准匹配各领域专业嘉宾。 为高效服务，建议您提前准备好详细活动信息，并拨打客服电话：18911802888（工作日9:00-18:00）。 温馨提示：本服务仅限嘉宾邀约相关事宜，其他需求暂不处理，感谢您的理解与配合。