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由 iDigital-China 组委会主办的GMTIC2019全球营销技术及零售创新峰会智慧零售论坛(上海)于2019-11-22在举办。
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由iDigital-China主办的第三届GMTIC全球营销技术及零售创新峰会(上海)于2019-11-21在上海外滩W酒店举办。
Matt Liao, Marketing Vice President of Shangri-La Hotels and Resorts, has a marketing career spanning more than 20 years within the region, the majority gained in Mainland China. With deep experience in retail, commercial real estate, hospitality and destination marketing,he specializes in delivering integrated campaigns that encompass a heavy digital, activation and CRM component to drive customer engagement and brand loyalty. Having previously worked for Value Retail China, CapitalMalls Asia, Dairy Farm Group- Mannings China and Walmart China where millennials were also a key customer target, he understands what drives this customer segment to engage, share and shop. In his view creating Omni channel interactions and distinct experiences is what captures this audience. They want to be taken beyond their comfort zone to discover the new, unexplored and not widely understood.
廖俊雄出席会议日程
由 iDigital-China 组委会主办的GMTIC2019全球营销技术及零售创新峰会智慧零售论坛(上海)于2019-11-22在举办。
由iDigital-China主办的第三届GMTIC全球营销技术及零售创新峰会(上海)于2019-11-21在上海外滩W酒店举办。