Hili David Taboola Country Manager, China Market Hili David currently serves as Taboola Country manager of Greater China Market. She joined Taboola in 2017 as Taboola Country Manager, China Market, Building Taboola China operation from the ground up and leading the China market rapid expansion and building relationships with key publishers and advertisers in the region. Ms. David brings to Taboola extensive leadership experience at global businesses in the Online Marketing industry and media. Prior to joining Taboola, she was COO of Notoyo Media LTD., a Chinese Online Marketing company helping different companies worldwide enter the China Market. She also served as a bridge between China educational institutes and Israel educational institutes during her time working in the Israeli embassy in Beijing. Ms. David also attended 2 years in the Israeli Air Force Academy.