会议介绍
Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China.
With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry´s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?
Why should attend
Understanding the latest digital marketing trends of medical industry enterprises: AI intelligent medical care/commercial with big data/content creation/e-commerce platform/multi-channel marketing/commercial insurance/pharmaceutical retail
Best marketing strategy combined with patient-centered business model change
Assist in the process of digital transformation of traditional pharmaceutical industry's active innovation in compliance era
A better understanding of how the Mobile Internet contributes to the marketing model reform of traditional pharmaceutical industry
Using digital marketing strategy to achieve the efficiency upgrade of traditional medical industry marketing
Improving channel analysis and insight to realize the precision marketing in the pharmaceutical industry through multiple channels
With the latest successful digital marketing cases, inspire the digital marketing strategies and ideas that combine our products and concepts
Who Should Attend?
GM, VP, Directors and managers with responsibilities in :
Digital Marketing
Interactive Marketing
Mobile Marketing
Online Marketing
Sales
Marketing
Public Relations
Customer Relations
Social CRM
Social Business
Social Community
Crisis Management
Commercial
Training
Education
Medical
In this session, we will focus on
Pharmaceutical companies’transformation, development trend and perspective about the prospect
How pharmaceutical companies can innovate digital communication tools and management platforms
Successful cases of digital marketing strategy concentrating on patients
Exploration of methods to digital marketing and the accurate marketing channel
Exploration of innovative business model and the best solution
Based on the advanced information technology and big data, how pharmaceutical companies can achieve its expected effects and the maximum ROI of pharma ´ s transformation to digitalization by combining the company´s features and product attributes with it
【会议日程】
Special Discount Rate
Register & Pay before 30 Nov.18
RMB 11800/人
Normal Rate
Register & Pay after30Nov.18
RMB 12800/人